I see you and your ambition.
FIRST THINGS FIRST,
You’ve thrived in environments with relentless demands—perfecting, performing, and people-pleasing, even as imposter syndrome whispered into your ear.
Yet something inside you has shifted, and the hustle that once fueled you now depletes you. Perhaps a last-straw moment has made you realize, “I can’t keep doing this.” You’re listening to your body now, and the message is loud and clear: It’s time to slow down and find a sustainable path to success.
I help high achievers create a new definition of success. One that includes more joy, meaning, and sustainable energy.
Hi, I'm Alison
I’ll reconnect you to your why, your values, and your sense of purpose, so you’re no longer spinning just to survive or chasing someone else’s version of success out of fear or obligation. You’re doing what truly makes YOU feel alive.
ALISON
From early on, I checked all the high-achiever boxes.
LET’S HIT THE REWIND BUTTON …
I got good grades.
I graduated valedictorian of my high school class.
I got into my first-choice Ivy League school (Brown University) and graduated with an MBA from a top-tier program (New York University Stern School of Business).
I worked for some of the most recognizable companies in the world—including IBM and Pepsi.
I did all the “right” things and, by all accounts, was living the dream.
I was successful on the outside but seriously depleted on the inside.
HERE’S THE UNGLOSSY REALITY:
Throughout the years, I battled chronic stress, anxiety attacks, and unrelenting self-doubt.
No matter what compliments or accolades I received, my imposter syndrome always showed up like an unwanted party guest. “Don’t get too comfortable!” it warned. “Any time now, they’ll figure out you’re a fraud!”
The mental exhaustion was real, and I never truly enjoyed my hard-earned success.
Meanwhile, my exhaustion had another name: undiagnosed sleep apnea.
After decades of daily headaches, heart palpitations, and extreme fatigue, a sleep test revealed my breathing stopped 47 times an hour. This put my nervous system on constant high alert, when my body should have been resting, restoring, and recovering.
Fun Fact: The root cause was a windpipe that was one-third
the size of the average woman’s.
It was only after I addressed this deeper issue (through reconstructive jaw surgery) that I was able to rewire my body back to safety.
My own “something’s gotta change” moment happened after my fourth major move in 10 years.
My husband’s overseas job at Kraft Foods was supposed to be short-term, but it led to multiple relocations within a decade: New York → Brazil → Miami → San Francisco → Philadelphia.
Our final move to Philly not only disrupted my routine, but forced me to reconsider long-held beliefs. Living away from the hustle and bustle of New York for over a decade had me questioning everything I knew about “success” and what it meant to be happy.
The career pressures …
The life and location upheavals …
The health challenges …
They all led me to re-evaluate my relationship
with stress.
I knew I couldn’t completely eliminate stress, but there had to be a better way to relate and respond to it. I wanted to feel more calm and confident, no matter what was happening around me.
What began as a self-help journey became the way I now live, lead, and coach.
This led to Do Stress Better™, which is so much more than my personal mantra.
After realizing I couldn’t just “think” my way out of chronic overwhelm, I began learning and applying science-backed ways to work with my body and brain.
It’s the science-backed, living methodology I used to finally break free from my old stress patterns—like perfectionism, people-pleasing, and over-functioning.
It also healed me at the ROOT, the same way my jaw surgery did.
Because if that trauma taught me anything, it’s that Band-Aid solutions don’t work. You have to go beneath the surface to address the deeper issues.
“Alison gets me out of my head (logic, rationalizing, strategy) and into my full self (emotion, values, heart).”
Alison creates a supportive and safe space for honest introspection.
At the end of a session, I feel more confident to address the difficult work I came into the session worried about—and then some.
Our work may help me address the problem at hand, but more importantly, it’s helping me gain perspectives, confidence, and approaches for future situations. I am much more confident because I'm putting myself into the equation—pausing and really listening to what my mind and body are trying to tell me, so that I can lead from a healthy and purposeful place.
– Laura Lawson, Executive Dean, School of Environmental and Biological Sciences, Rutgers, the State University of New Jersey
CLIENT PRAISE:
CLIENTS I WORKED WITH
Why leaders trust me:
Accredited Professional Certified Coach (PCC) through the International Coaching Federation (ICF), the gold standard in the coaching industry.
Remain active in past certification programs to expand my mastery, give back as a mentor, and sharpen how I translate cutting-edge science into leadership growth.
Recognized for my evidence-based training and innovative approach to coaching leaders, I was selected to facilitate a mastermind of certified professional coaches.
Completed 1,000+hours of advanced trainings in the fields of neuroscience, somatic experiencing, and positive psychology.
CREDENTIALS
Fun facts you didn’t ask for ….
BUT SECRETLY WANTED TO KNOW
I practice QiGong.
1.
This ancient movement and breath practice helps me regulate, ground, and reset. I highly recommend it.
I’m a lifelong learner.
2.
I’m always studying something new: books, courses, certifications, etc. I test everything on myself before introducing it to clients.
I have a well-placed potty mouth.
3.
Sometimes the F-bomb is exactly what’s needed. One of my favorite mugs says “FCKITY FCK, FCK, FCK.” Roy Kent is my spirit guide.
I often break into song or quote lyrics.
5.
I’ve also been known to include fun props in coaching sessions. It’s more than a mood boost. It’s a powerful and visceral tool.
I can’t live
without hiking.
6.
Being in nature calms my nervous system like nothing else. Every year, without fail, I go to Sedona for the hiking and stillness.
I’m always up for travel or adventure.
4.
Recent family trips include New Zealand, Australia, Iceland, an African safari, Machu Picchu, and the Galapagos Islands.
Is there a gap between the calmness you crave and the pace you’re performing at?
STILL READING? ASK YOURSELF THIS:
I offer highly personalized, white-glove coaching to help you realign your priorities and create a life that feels just as good as it looks. It’s not about surface-level mindset hacks or leadership tools. It’s deep, transformative work that will forever change how you do stress.
The exhale is immediate. The results are lasting.
